Introducing What's Up With That

How often does this happen to you? You come across an article that might matter, but you can't tell how it matters — and you don't have time to find out.

What if one click could cut right through that? A button you can click and see “you are here.”

If you work in strategy, innovation, sales/competitive intelligence, research, or change management, you probably read things every day that you wish you understood better. This is for you.

Today I'm launching What's Up With That? — a powerful tool kit I've built to help anyone read more like an expert, quickly, in order to make better decisions. It's available today for Chrome and Firefox.

I've been building tools like this for organizations ranging from TechCrunch to Walmart, Microsoft to the United Nations, for almost 20 years. But this is the most powerful set of tools I've ever made publicly available.

There's no sign up required for a free trial and then you can analyze all the pages you want for an introductory price of just $15 per month.

Now is the time for this

The quantity of newsletters, press releases, videos and more is exploding. Some people even say things online that aren't true! It makes quality thinking all the harder. I offer these tools to help.

Another sign the time for this is right? The $6B research firm Gartner says that the #1 most-read Magic Quadrant research report on its site is on Decision Intelligence Platforms. For the past 4 weeks in a row! That's the #1 thing business people want to read reviews of from Gartner right now.

Those are big, enterprise software platforms though. I believe many of us can benefit from leaner, faster, more affordable tools.

The famed investor Ray Dalio once said, "the two biggest barriers to good decision making are ego and blind spots."

Let's go cut through some blind spots.

There's nothing like trying it for yourself. (Links below.) I hope you enjoy it and find it incredibly useful.

-Marshall Kirkpatrick, marshall@marshallk.com