Market observability software.

Turn market intelligence
into communications
that lead your field.

Hawkeye monitors your ecosystem and helps you organize intelligence into newsletters, commentary, and outreach that strengthen your field-level radar and get people excited about the future.

Market intelligence and communications infrastructure. Annual subscription for businesses.

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Hawkeye ecosystem monitoring dashboard showing curated signals organized by business priorities

Hawkeye Magazine - Systems Change April 2026 Brief

Hawkeye Magazine - Process Art April 2026 Brief

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The Challenge

Everyone Has AI. Nobody Has Your Perspective.

The real challenge isn't finding information - it's turning it into communications that get people excited about the future.

Most communications lack depth because the intelligence behind them is shallow.

Organizations publish newsletters, updates, and outreach drawn from the same surface-level sources everyone else uses. The result is communication that neither advances the conversation nor builds the field.

Hawkeye builds the infrastructure for communications worth reading. Continuous ecosystem monitoring surfaces what's actually happening across your field - organized around your priorities, not an algorithm's. You share what others haven't seen yet. Your communications frame the conversation instead of following it.

One client used this process to build a newsletter that grew readership 300%, a 5-star podcast that ran for three years, and a community of practice whose members reported meaningful changes in how they perceived themselves and their work.

Peer Activities

Track what organizations across your field are doing - projects, publications, hires, partnerships

Field-Level Developments

Surface emerging trends, shifting priorities, and new thinking worth sharing with your community

Future-Focused Insights

Identify what's ahead for your field - the stories that help people get excited about the future

What Hawkeye Delivers

Organize Intelligence, Frame Communications

Hawkeye builds the process that turns ecosystem awareness into communications that strengthen your field.

Newsletter-Ready Intelligence

Hawkeye monitors blogs, press releases, social posts, and industry publications across your ecosystem - then surfaces the updates worth sharing. Build a newsletter that curates and comments on what matters most, the way a field-defining hub should.

Thought Leadership Infrastructure

Track emerging developments, peer activities, and shifting dynamics across your field. Turn early awareness into commentary and outreach grounded in what's actually happening - not speculation or recycled headlines.

Timely, Meaningful Outreach

Monitor trigger events across partners, accounts, and stakeholders - new hires, funding rounds, product launches, leadership changes. Reaching out with relevant context when it matters builds relationships that endure.

The Bigger Picture

Become the Hub of Your Ecosystem

The organizations that define their fields don't just observe - they organize intelligence and frame communications that raise collective aspirations. Hawkeye builds the infrastructure for that kind of leadership.

Timeliness

Share commentary on developments as they unfold - strengthening your role as the organization that sees what's coming.

Relevance

Prioritize field-relevant insights and frame them for your community's context - not generic industry coverage.

Differentiation

Draw from systematic monitoring that spans your entire ecosystem. Your communications reflect awareness others simply don't have.

Hawkeye enables a shift from periodic, reactive communication to continuous, future-focused communication. One organization monitoring the whole network sees what no single institution will say - and can share it in ways that build community around shared awareness.

The lessons built on these processes endure long past any single project.

How It Works

From Signals to Stories Worth Sharing

Map Your Ecosystem

We identify who to watch, what matters to your audience, and what your communications should highlight.

Configure Filters

AI filters tuned to surface what's most relevant for your audience and your editorial voice.

Continuous Scanning

Automated monitoring of blogs, press releases, newsletters, social channels, and industry publications.

Daily Digest

AI-filtered briefings highlight what's changed - ready to inform your next newsletter, post, or outreach.

Strategy Sessions

Quarterly reviews refine your communication strategy: what themes to develop, what stories to tell, what to watch.

What's Included

Technology + Human Strategy, Together

Hawkeye includes strategic onboarding, custom ecosystem mapping, and quarterly strategy sessions as standard - because the process matters as much as the platform.

Platform & Technology

Continuous monitoring across your entire business ecosystem
Daily email digest with updates most relevant to your priorities
Complete content monitoring for all tracked organizations
AI-powered content analysis and intelligent filtering

Strategic Services

Onboarding meeting to understand your target market and ecosystem
Custom ecosystem map of your partners, industry, and competitors
Quarterly ecosystem map updates and strategy meetings
Automatic regular platform updates and improvements

Case Study

Building a Field-Defining Communications Process

How a 25-year-old research firm organized intelligence and framed communications that transformed a national community of practice - raising collective aspirations and reshaping how members saw themselves and their work.

The Challenge

SPRA wanted to position itself as the central hub of a community of practice spanning a dozen+ states - accelerating the shift from data reporting to insight generation. But they had limited staff and no system for tracking what was happening across the field.

They needed to efficiently track, curate, and comment on the activities of peers across the US and prioritize field-relevant insights that could be meaningfully shared with the community.

What We Built

Tracking system: Automatically monitored updates in real time from 3,000+ organizations and public figures relevant to the field.
Publishing system: Turned the inflow of intelligence into a community newsletter and podcast - with commentary, project updates, news, events, and job openings.
Expert interviews: Organized 5 interviews with world-leading thinkers who shared lessons from successful thought leadership projects.

Outcomes

300%

Newsletter readership growth

25–125%

Social connections growth

5-star

Podcast published over 3 years

Community polls revealed meaningful changes in how members perceived themselves and their projects, including increased interest in professional development and in ambitious projects within and across member states.

"We thought we were developing an efficient communications tool - and we did. But Marshall also helped us strengthen our field-level radar and understand the power of organizing intelligence and framing communications that got people excited about the future. These lessons - built on the processes he constructed - have endured long past our project work."

Project Leader, Social Policy Research Associates

What People Say

Marshall and team built a simple, powerful application of AI that solves a key business challenge and makes it easier than ever for us to demonstrate our thought leadership to the world. It started with one key author, and others in the organization saw it and asked to be added - now we have three thought leaders supported by the system, and much greater output.

Paul Biggs

Head of Product Marketing, Parloa.ai (Berlin AI unicorn, 4x ARR YoY)

It was a stretch to engage outside help at the time, but working with Marshall was one of the best decisions we made.

Social Policy Research Associates

Capacity builder for nonprofits - SPRA

Who It's For

Organizations Ready to Lead Their Field

Community Builders

Organizations that serve a community of practice and want to become the central hub - curating, commenting on, and sharing what matters most across the field.

Thought Leaders & Communicators

Teams that publish newsletters, commentary, and content and want to ground it in real-time ecosystem intelligence rather than surface-level observation.

Capacity Builders

Organizations doing technical assistance, advisory, or strategic work that need systematic awareness of what peers and stakeholders are doing across their ecosystem.

About

Built by Marshall Kirkpatrick

For twenty years, I've built systems that help people discover emerging opportunities, track the ecosystems they care about, and act on insight before the window closes.

In 2006, the founder of TechCrunch called and said "I don't know how you do it, but you keep beating me to news stories." That's how I became the first writer hired at what was then the most influential tech news source in the world.

The answer was systems. I've been refining that craft ever since: building a startup backed by Mark Cuban (Little Bird, acquired by Sprinklr), supporting Sprinklr's growth from $100M to $400M ARR through IPO, and advisory work with organizations from Sun Microsystems to the UN Climate secretariat.

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Turn market intelligence
into communications
that lead your field.

Everyone Has AI. Nobody Has Your Perspective.